Our Services:
Direct Marketing
Targeting the Obvious
It’s not uncommon to find clients who have little to no picture of their customers. But it is exactly this data that provides the greatest peek at their prospects and how these prospects can be targeted and turned into customers.
Innis Maggiore direct marketing experts build upon clients’ positioning strategies, developing direct marketing programs targeted at audience segments modeled from client databases and their previous marketing efforts and analytics. We then use a test-and-optimize approach to develop even more effective targeted direct marketing efforts for our clients. Innis Maggiore routinely manages the following direct marketing efforts for its clients:
- Acquisition programs
- Retention programs
- Loyalty programs
- Customer relationship management
- Customer profiling and modeling
- Lead generation
- Response analysis
- Telemarketing management
- E-mail programs
- Direct response television
Targeted direct marketing has provided Innis Maggiore a solid foundation for the online world, where direct marketing is continually at play. Our web development services act as a natural extension of our direct marketing programs. This integration makes for tight execution, analysis, and optimization of what otherwise might be viewed by many as a ton of data with no one to interpret it. If your direct marketing efforts are ineffective, get them on target by partnering with Innis Maggiore. Call 1.800.460.4111 or complete our
contact form.